- Highlights
- Curriculum
- Global Immersions
- Admissions & Fees
- Career Prospects
- Cohort Profile
PROGRAMME oVERVIEW

A 4-year programme where you learn by doing.
See how behavioural psychology is applied to real-world
marketing
Format
Full Time
Opt-in Residential
Commencement Date
August '25
Applications are Closed
Eligibility
Class XIIth
Current Students &
Pass-outs (2023 onwards)
Duration
4 Years
3 Years at Masters’ Union with optional 1-Year at Illinois Tech, US
Our course is taught by psychology practitioners and
expert marketeers
in topmost companies such as Zomato, Apple,
Meta, boAt, Kia, Epigamia, etc.
Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.
Live case studies with CMOs from top firms
Direct mentorship from brand & marketing heads
Industry-led workshops and immersive projects
Apply psychology
principles to craft irresistible marketing
strategies, resulting in successful
e-commerce ventures.
₹3 Cr+ Revenue generated by UG students
60+ startups launched
Consumer base of 10k+ people
Work at leading firms
like Zomato, Indigo, Chaayos,
Epigamia
and gain real-world
experience.
Internships in Zomato, Indigo, Chaayos
75% students intern within 1st year of college
Work across India, UAE, US, Singapore
Earn a B.S. in Business & Psychology from Illinois Institute of Technology (USA), expanding your global network & career.
Study abroad in Chicago’s international market hub
Leverage Illinois Tech’s global internship network
Connect with alumni network across 3 continents
Learn directly from CMOs & Marketeers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.
Live case studies with CMOs from top firms
Direct mentorship from brand & marketing heads
Industry-led workshops and immersive projects
Apply psychology principles to craft irresistible marketing strategies , resulting in successful e-commerce ventures.
₹3 Cr+ Revenue generated by UG students
60+ startups launched
Consumer base of 10k+ people
Work at leading firms like Zomato, Indigo, Chaayos, Epigamia and gain real-world experience.
Internships in Microsoft, Razorpay, Krutrim
75% students intern within 1st year of college
Work across India, UAE, US, Singapore
Earn a B.S. in Business & Psychology from Illinois Institute of Technology (USA), expanding your global network & career.
Study abroad in Chicago’s global business hub
Leverage Illinois Tech’s global internship network
Connect with global alumni network across 3 continents
Our courses are taught by
CMOs & Marketeers in topmost companies
such as
Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.
Gain insights from industry leaders on how psychology
influences
branding & marketing.
Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.
Two flexible tracks offered with recognised degrees from
OP Jindal Global University or Illinois Tech, US.
Spend 3 years in India followed by 4th year at Illinois Tech, Chicago
Graduate from Illinois Tech, #1 in Illinois and #20 in the US by New York Times*
Unlock stellar placement opportunities and higher studies options in the US.
Earn Certification in Psychology & Marketing from Masters’ Union.
*Based on the New York Times college rankings tool 2023, for high earnings and economic mobility.
Spend 3 years at Masters' Union followed by one year industry internship in India.
Get placements at marquee recruiters including Zomato, Chaayos, Zerodha, Cred, and more through Masters’ Union.
Students have the option to enrol in
Bachelor of Science in Psychology at
OP Jindal Global University
Earn Certification in Psychology & Marketing from Masters’ Union.
Over 80 students have already interned at top brands,
including EY, The Indian Express, Chaayos, Indigo, and more.
Watch Video
Students learn as much outside the classroom as they do inside it, with challenges like Dropshipping, Local Consulting, Content Creation and more.
Trade Your Way
Start with ₹500 and trade your way to an item worth ₹10,000+. Document your journey on YouTube or Instagram, sharing strategies, insights, and lessons as you grow your investment with smart trading and negotiation.
Hack Consumer Mindset
Step into the role of a consultant and collaborate with a local restaurant to redesign its menu, optimise offerings, & enhance customer experience, boosting revenue by 30%+.
Content Creator Challenge
Learn marketing by building your own influencer brand.
Create channels that
run
into thousands & even millions of followers.
Dropshipping Challenge
Apply psychology principles to craft irresistible marketing strategies, resulting in successful e-commerce ventures.
Growth Marketing Challenge
Collaborate with a real business to design and implement a
go-to-market
(GTM) strategy. Gain hands-on experience in
market
research, planning, and
execution to drive growth
and successful market
penetration.
Build GTM Strategy For:
Social Fundraising
Create and execute a fundraising campaign for a social cause, leveraging persuasive marketing techniques and psychological insights to connect with potential donors.
Industry Trek
Explore various industries through internships, short-term class projects, or factory/office visits, resulting in gaining practical knowledge of marketing concepts application.
Travel to a new country and deep dive into its marketing ecosystems by exploring consumer psychology and brand legacies.
Email ID
Mobile no.
Experience the excellence of our student community - a glimpse into what you can achieve here.
Join diverse clubs to connect, collaborate, and grow beyond the classroom.
Year 1
Understanding Elements of Psychology & Human Behaviour
Year 2
Building Hard Skills for Careers In Psychology & Marketing
Year 3
Transforming Into a High-Performance Leader
Year 4
Get Ready for The Real World
In Class | Core Courses
Neuroscience -
Decoding the Human Brain
Introduction to Psychology - How Humans Make Decisions?
Developmental Psychology: Human Evolution & Natural Biases
Cognitive Psychology - Influencing People and Minds
Social Psychology - How to Effectively Work in Teams
People and Personalities - Building Strong Social Relationships
Psychological Research - Reading Your Customers' Mind
Environmental Psychology: How Spaces Shape Behaviour
Stress Management: Staying Resilient in Ups and Downs
Scaling a D2C Business
Building Marketing Strategies: Getting Your Customers To Buy The Product
Pricing Strategy - How to Find a Product Market Fit for Max Profits
Art of Communication - Effective Public Speaking
Out Class
In Class | Core + Elective Courses
Cross-Cultural Psychology: How Culture Shapes People, Choices & Markets
Positive Psychology: Understanding Happiness, Strengths & Growth
Digital Marketing - GTM Through Digital Ecosystem
Social Media Marketing - Leveraging Instagram & YouTube to Get Customers
Marketing Research - From Data to Insights to Strategy
Introduction to Camera & Film Design - Making Viral Content
Graphic Design - Designing for Impact
Essentials Of Brand Strategy - Building A Long-Lasting Brand
Out Class
In Class
Growth Strategy - How to scale your customer base
Product Led Growth - How to Drive Growth Through Product Excellence
Neuromarketing - Appealing to Human Senses
Luxury Retail - How Luxury Brands are built
New Age Technologies - AI Tools in Marketing
Game Theory - How to win with strategic decisions
Strategic Negotiation - Creating win-win situations
Leadership & Organisational Behaviour - How to Build Outperforming Organisations
Running a Non Profit - How to Scale Impact with Limited Resources
Out Class
Out Class
Discover how 3+1 Dual Degree Programme with Illinois Tech enables our
students to study abroad & earn a globally recognised bachelor’s.
Explore how psychology and marketing drive consumer
behavior and
product positioning through real-world
company visits.
Learn directly from renowned Cornell, Stanford, Kellogg professors
Take courses from 20+ CMOs from Zomato, boAt, Epigamia, etc.
Experience industry immersions at brands like MakeMyTrip, Chaayos, Cars24 etc.
Our courses are taught by
CMOs & Marketeers in topmost companies
such as
Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.
In response to the global uncertainty and challenges students face with international admissions, we’re introducing the Priority Admissions Track at Masters' Union. This exclusive opportunity allows students studying abroad and those with offers from top global universities to skip the entrance test and GD rounds and fast-track directly to the interview stage with just their admit letter and SAT scores.
At Masters' Union, your peers are exceptional—from international athletes and Shark Tank finalists to crore-portfolio investors. Our classroom is a melting pot of talent, ambition, and real-world impact. We seek students who stand out and have the drive to excel.
Rounds | Dates | Online Scholarship Test | Interviews | Application Fees | Status | Commencement | Action |
---|---|---|---|---|---|---|---|
Round 4 | 18th May '25 - 16th Jul '25 | Jun/Jul '25 | Jun/Jul '25 | INR 4,000/- | Closed | Aug '25 | Apply Now |
Round 3 | 15th Mar '25 - 14th May '25 | Mar/Apr/May '25 | Mar/Apr/May '25 | INR 3,500/- | Closed | Aug '25 | Apply Now |
Round 2 | Dec '24 - 28th Feb '25 | Mar/Apr/May '25 | Mar/Apr/May '25 | INR 3,000/- | Closed | Aug '25 | Apply Now |
Round 1 | Oct ‘24-Nov ‘24 | Nov/Dec ‘24 | Dec ‘24 | INR 2,500/- | Closed | Aug '25 | Apply Now |
01.
Complete the
Application Online
01.
Complete the
Application
Essential Documents
School Marksheets of Class X and XI
Provisional Marksheet of Class XII (If available)
Any Certificates of Achievements (inc. co-curricular and extra-curricular activities)
12th grade passing certificate for students graduating in either year 2023, 2024 or 202
Video Essay
Once you submit part 1 of the application and pay the application fees, you will have to submit your video within 3 days. Please note your video should be uploaded to Google drive and uploaded in part 2 of your application form. Kindly ensure that the video on Google drive is set to "Anyone with the link can view".
Video length: Please create a video that is no longer than two minutes in duration.
Hobbies: It would be helpful if applicants could pick interesting, unique points that will make them memorable for the admissions committee
Priority Admissions Track
If you're studying abroad or have an offer from a top global university, you can fast-track your admission through our Priority Admissions Track. Skip the entrance test and group discussion rounds, and go directly to the interview stage. Simply submit your admit letter and SAT scores as part of your application to qualify for this expedited process.
02.
Shortlisting &
Scholarship
Aptitude Test
02.
Shortlisting &
Scholarship
Aptitude Test
About the Online Scholarship Test
After getting confirmation on the shortlist, students will receive an online scholarship test from home. The test will be two hours long and will consist of questions on data analysis, numerical ability and logical reasoning. A practice test will also be provided. Students will get 7 days to finish the scholarship test. Based on the aptitude scores, students will be further shortlisted and contacted by the admissions team with information about their in-person simulation and interview. Preparation materials for the test can be found here.
Students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The scholarship test becomes optional for those who have provided their scores.
Watch a student-led breakdown of a test strategy that can help you secure Masters’ Union Scholarship here.
03.
Schedule In Person
Marketing Simulation
& Interview
03.
Schedule In Person
Marketing Simulation
& Interview
About In-person Business Simulation & Interview
The in-person marketing simulation will require candidates to role-play as a CXO of a company and solve its Marketing and HR challenges in a team of 5-6 applicants. The interview will be a 1-1 conversation with our faculty or senior leadership.
The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities in India, and over Zoom in exceptional cases.
04.
Admission
Decision
04.
Admission Decision
Status of Evaluation
Once shortlisted applicants have submitted their application along with their aptitude scores, the admissions team will respond with their final decision and the students will fall into three categories:
Accepted
Applicants who have been offered admission to Masters’ Union will receive their decision along with the financial structure for the upcoming programme.
They will have 7-21 days to confirm their admission through payment of the admission fee.
Rejected
Applicants rejected by the admissions team can apply to the programme again in the next academic year.
Waitlisted
Masters’ Union doesn’t maintain any ranked waitlist. Applicants placed in this category will have their admission dependent on the spots that might open up in the cohort.
The admission committee reconvenes to decide the results and promotion of candidates from the waitlisted to the accepted pool, regularly.
Years | Non-Refundable Admission Fee | All 4 Years in India
India Track | 3 years in India + 1 year in US
Global Track |
---|---|---|---|
Year 1 | INR. 1,80,000/- | INR 10,80,000/- | INR 10,80,000/- |
Year 2 | - | INR 15,95,000/- | INR 15,95,000/- |
Year 3 | - | INR 17,85,000/- | INR 17,85,000/- |
Year 4 | - | INR 7,90,000/- | INR 70,20,000/-* |
Total Fee | INR 1,80,000/- | INR 52,50,000/- | INR 1,14,80,000/- |
*$78,000 converted to INR based on the 1:90 exchange rate. Actual amount will be dependent on the prevailing exchange rate at the time of study.
Note: An additional registration fee may be applicable as per university chosen by the student.
Accommodation Type | Amount |
---|---|
Twin Sharing (Per Month) | INR 27,500/- |
Single Sharing (Per Month) | INR 48,500/- |
The amount mentioned for the hostel does not include electricity charges and taxes.
The following financial institutions can provide loans
for up to 95% of the programme fees
to the admitted students. Check out all finance options here.
Amount
100% Cost of Education
Interest Rate
Secured - 10.00%
Tenure
Up to 15 Years
Cost Covered
Tuition fees + Living expenses (No Margin Money)
Quick Services
Quick and hassle-free services
Security
Collateral required for secured loan
Online Application
Online Application Accepted
Income tax Benefits
Available under Section 80E of Income Tax Act 1961
Amount
95% of the total cost 100% funding option available
Interest Rate
Secured loans at 9.25%
Unsecured
Loan at 9.25%
Tenure
Secured: Course Period + 15 years
Unsecured: Course Period + 10
years
Moratorium
Course Period + 6 months (optional)
Insurance
Max Life
Processing Fee
Applicable as per Axis bank norms
Amount
As per Eligibility
Interest Rate
9.0%
Tenure
Up to 144 months
Cost Covered
College related and expenses details
Moratorium
EMI/ SI/ Partial SI
Processing Fee
Rs 5000+taxes
Online Application
Online Application Accepted
Amount
Up to 40 Lacs
Interest Rate
Starting at 13.00%** P.A. floating rate (Repo rate +7.50% Spread) post Moratorium
13.00 % Fixed during Moratorium
Tenure
Up to 7 years
Covered Cost
Tuition Fee
Processing Fees
1%+GST
Security/Moratorium
Direct EMI
Application Processing Mode
Online
Amount
90%-95% of total expenses
Interest Rate
Secured - Starts at 9% p.a.
Unsecured
- Starts at 11% p.a.
Tenure
Up to 15 years
Cost Covered
Tuition Fee + Travel Expenses + Living Expenses
Online Application
Completely online process
Amount
Up to 30 Lacs ( Collateral Free)
Interest Rates
11% -13%
Tenure
10 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
EMI/SI
Application Processing Mode
Online
Amount
100% Cost Covered
Interest Rates
11% -12%
Tenure
14 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
Immediate SI
Application Processing Mode
Online
Amount
Up to ₹50 Lakhs (Unsecured Loan)
Interest Rates
Starting from 9.75%
Tenure
Up to 144 months
Covered Costs
Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)
Processing Fees
0.25% - 0.75% of the loan amount
Security/Moratorium
EMI/SI or partial interest repayment.
Application Mode
Online
The following financial institutions can provide loans
for up to 95% of the programme fees
to the admitted students. Check out all finance options here.
Amount
100% Cost of Education
Interest Rate
Secured - 10.00%
Tenure
Up to 15 Years
Cost Covered
Tuition fees + Living expenses (No Margin Money)
Quick Services
Quick and hassle-free services
Security
Collateral required for secured loan
Online Application
Online Application Accepted
Income tax Benefits
Available under Section 80E of Income Tax Act 1961
Amount
95% of the total cost 100% funding option available
Interest Rate
Secured loans at 9.25%
Unsecured
Loan at 9.25%
Tenure
Secured: Course Period + 15 years
Unsecured: Course Period + 10
years
Moratorium
Course Period + 6 months (optional)
Insurance
Max Life
Processing Fee
Applicable as per Axis bank norms
Amount
As per Eligibility
Interest Rate
9.0%
Tenure
Up to 144 months
Cost Covered
College related and expenses details
Moratorium
EMI/ SI/ Partial SI
Processing Fee
Rs 5000+taxes
Online Application
Online Application Accepted
Amount
Up to 40 Lacs
Interest Rate
Starting at 13.00%** P.A. floating rate (Repo rate +7.50% Spread) post Moratorium
13.00 % Fixed during Moratorium
Tenure
Up to 7 years
Covered Cost
Tuition Fee
Processing Fees
1%+GST
Security/Moratorium
Direct EMI
Application Processing Mode
Online
Amount
90%-95% of total expenses
Interest Rate
Secured - Starts at 9% p.a.
Unsecured
- Starts at 11% p.a.
Tenure
Up to 15 years
Cost Covered
Tuition Fee + Travel Expenses + Living Expenses
Online Application
Completely online process
Amount
Up to 30 Lacs ( Collateral Free)
Interest Rates
11% -13%
Tenure
10 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
EMI/SI
Application Processing Mode
Online
Amount
100% Cost Covered
Interest Rates
11% -12%
Tenure
14 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
Immediate SI
Application Processing Mode
Online
Amount
Up to ₹50 Lakhs (Unsecured Loan)
Interest Rates
Starting from 9.75%
Tenure
Up to 144 months
Covered Costs
Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)
Processing Fees
0.25% - 0.75% of the loan amount
Security/Moratorium
EMI/SI or partial interest repayment.
Application Mode
Online
Email ID
Mobile no.
Graduate with an Integrated PGP in Five Years
Undergraduate students can opt for an Integrated PGP, earning a Postgraduate Certification from Masters' Union in just 5 years by choosing it at the end of their 4th year.
Study for a Year at Illinois Tech
Students have an option to spend the 4th Year at Illinois Tech Campus in Chicago and get a B.S. in Business & Psychology in the US.
Prepare for Postgraduation Abroad
Get personalized GMAT, GRE, GATE tutoring along with expert guidance on application preparation for MBA, MS, MPhil, and PhD programmes.
Over 100+ Marquee Recruiters
Top recruiters include Microsoft, Cisco, Google, Eightfold.ai, Krutrim, Amazon etc.
Dedicated Career Support System
From resume building and mock interviews to career outreach plans, our dedicated career coaches will hand-hold you throughout your journey.
Opportunities to Work in the US
Unlock stellar placement opportunities and H1B in the US.
10% of Our Students Raise VC Funds
50+ startups incubated at Masters’ Union, including Bullspree (Raised $1M+), Eight.Network (Raised $1.8M+).
Meet Unicorn Founders on Campus
Unlock game-changing insights from founders like Peyush Bansal (Lenskart), Aman Gupta (boAt), Ghazal Alagh (Mamaearth) and Kunal Bahl (Snapdeal) as they reveal how AI powers their startup success.
₹5 Crore Venture Fund Dedicated for Student Startups
Join a network where 80+ startups have already received funding from the student-led Masters’ Union Investment Fund.
Our programme empowers students to lead in the evolving landscape of consumer behaviour and brand strategy, equipping them with the skills to influence purchasing decisions, craft compelling narratives, and drive brand success across industries like retail, media, and technology.
Marketing Specialist
Business Development Leader
Social Media Strategist
Public Relations Manager
Brand Strategist
Customer Experience Architect
Behavioral Insights Manager
Content Innovation Manager
Digital Marketing Coordinator
Communications Coordinator
Brand Storytelling Lead
Digital Ecosystem Manager
Marketing Engagement Lead
Marketing Specialist
Business Development Leader
Social Media Strategist
Public Relations Manager
Brand Strategist
Customer Experience Architect
Behavioral Insights Manager
Content Innovation Manager
Digital Marketing Coordinator
Communications Coordinator
Brand Storytelling Lead
Digital Ecosystem Manager
Marketing Engagement Lead
Our UG students benefit from top faculty and pedagogy, set to replicate our PGP-level placement success
Top recruiters include Mckinsey, Bain, BCG, Google, Microsoft, Razorpay, KPMG, EY, PWC, Zerodha, etc
Our career coaches handhold you through resume building, mock interviews, and career outreach
Email ID
Mobile no.
Cohort
2027
Cohort
2028
Witnessing their child evolve into a confident, ambitious, and industry-ready professional is every parent's dream. At Masters' Union, our hands-on, immersive approach ensures that students not only excel academically but also develop real-world skills, leadership qualities, and an entrepreneurial mindset. Hear from parents who have seen this transformation first-hand.
We proudly showcase the diverse states represented by
our students.
From coast to coast, our campus is a melting pot of vibrant
cultures and perspectives, fostering an enriching learning
environment for all.
Class Diversity
60+
Cities
20+
States
28%
Female Students