- Highlights
- Curriculum
- Global Immersions
- Admissions & Fees
- Career Prospects
- Cohort Profile
PROGRAMME oVERVIEW

Format
Blended
Online/In-Person Weekend
Classes
Commencement Date
TBA
Designed For
Owners & Successors
For current and next-gen family business members
Duration
12 Months
Includes 2 International & 6 Domestic Immersions
Our program emphasizes hands-on application, enabling
you to implement strategies
directly, solve real-world challenges, and
drive tangible results for your business.
Explore global family
businesses, engage with top
universities,
and build networks across
Europe and
Asia to fuel growth
and
secure your legacy.
Learn from legacy family firms
Immerse in Europe & China markets
Build future-ready succession strategies
Get guided by leaders from Reliance, Tata, Godrej, and more. Strengthen succession, drive growth, and balance family values with professional scale.
Learn from iconic business families
Bridge ownership and professional roles
Build strategies for generational growth
Get 1:1 mentorship from business leaders and global networks like YPO, EO, and CII-FBN. Master self-awareness with Hogan and Heartstyles tools.
1:1 coaching with seasoned leaders
Access YPO, EO, and CII-FBN networks
Build self-mastery through Hogan tools
Explore global family
businesses, engage with top
universities,
and build networks across
Europe and
Asia to fuel growth
and
secure your legacy.
Learn from legacy family firms
Immerse in Europe & China markets
Build future-ready succession strategies
Get guided by leaders from Reliance, Tata, Godrej, and more. Strengthen succession, drive growth, and balance family values with professional scale.
Learn from iconic business families
Bridge ownership and professional roles
Build strategies for generational growth
Get 1:1 mentorship from business leaders and global networks like YPO, EO, and CII-FBN. Master self-awareness with Hogan and Heartstyles tools.
1:1 coaching with seasoned leaders
Access YPO, EO, and CII-FBN networks
Build self-mastery through Hogan tools
Exploring the Challenges of Family Business
Mr. Sandeep Nerleker, Founder & MD of Terentia Consultants with Rajiv Gupta - Chair, School of Family Business, Visit Masters' Union
How to Build a Profitable Company in India
Rajiv Gupta - Chair, School of Family Business, on
Figuring It Out
with Raj Shamani
No need to hit pause on your business. With weekend hybrid
classes and
30 days of in-person immersions
across 2 global locations and 6 domestic residencies, you’ll gain real-time insights with minimal disruption
and maximum value.
Leverage the expertise of a prestigious panel of 10+ industry veterans, committed to guiding your business.
Tailored advisory board composition for business-specific expertise.
Drive governance, succession, and operational excellence seamlessly.
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
MIS Dashboard Framework
Governance Review Mechanisms
Digital Transformation Roadmap
AI Benefits Framework
Talent Management Framework
Performance Management System
Family Constitution Blueprint
Legacy Succession Strategy
Behavioral Insight Tools
Psychological Safety Assessment
MIS Dashboard Framework
Governance Review Mechanisms
Digital Transformation Roadmap
AI Benefits Framework
Talent Management Framework
Performance Management System
Family Constitution Blueprint
Legacy Succession Strategy
Behavioral Insight Tools
Psychological Safety Assessment
Focus on Family Value Systems with the Family Unit
Bring key family members to a dedicated
residency led by global leaders to
foster family harmony,
eliminate power struggles, & guarantee smooth
transitions.
Executive Leadership Residency with Your
Next-In-Command
Invite your CEO, CFO, or your trusted lieutenant to a focused residency
designed
to strengthen your leadership team & resolve conflicts
effectively.
Put principles into action using BSC, SCG, GEAR & SHIFT
frameworks. Leverage AI, tech & expert guidance to drive lasting transformation in your family business.
In six meticulously curated domestic residencies, engage with the Masters, your cohort, and numerous industry and family business leaders.
Shift into high gear at our state-of-the-art campus in the central business district of Gurgaon. Establish influential partnerships & share innovative ideas while engaging with an invaluable network of:
Top family business owners and successors
Renowned business magnates from diverse industries
Celebrated academicians and acclaimed authors
Esteemed board advisors, consultants, and coaches
Witness Japanese precision & efficiency at the manufacturing units
of automotive industry behemoths
like Maruti and Honda Cars.
Master Kaizen & PDCA for Constant Innovation
Learn Cost-Saving Tactics for Scalable Growth
See Robotics Boost Speed & Accuracy in Action
Discover the secrets of the ultra-successful business operations of iconic Indian family-run food & beverage industry giants like Haldiram's and Varun Beverages.
Blend Tradition & Tech for Business Innovation
Explore Global Supply Chains at Scale
Learn Distribution & Strategy from Experts
Guided by industry-leading experts, bring key family members to campus to tackle vital family dynamics and pressing business challenges, including:
Family roles, conflict resolution, & power dynamics
Succession planning & creating a family constitution
Transition hand-offs & leadership development
Invite your next-in-command (CEO, CFO, etc.) to a transformative residency designed to harmonise the operational excellence of professional managers with the entrepreneurial acumen of family promoters. Engage in powerful modules to:
Navigate complex owner-CEO relationships & win each other's trust
Resolve differences between professional leaders & family members
Understand board governance in listed & privately held companies
Conclude your transformative journey with a high-impact network of business magnates & influential industry leaders, striking business alliances for expansion.
Benefit from an exclusive community of entrepreneurs, visionaries, innovators from the MU family, and seasoned experts who are always ready to consult on your unique challenges.
Build a strong personal and family brand, position
yourself as a thought leader, and forge strategic
partnerships through high-impact PR and features in top outlets like Forbes.
Engage within a dynamic cohort of heirs from
family-run firms generating
INR 100 to 500 crore in annual revenues, including empires like
Bikaji Foods,
Century
Plywood, and V-Guard Industries.
Discover their success strategies across
diverse industries such
as automobiles, FMCG, hospitality,
logistics, IT, and more.
Learn firsthand how they leveraged technology, optimized
processes, and
applied best practices to fuel rapid national & global growth—so you
can do the same for your business.
Gain a decisive advantage with Masters' Union’s
exclusive global immersions,
meticulously crafted for next-gen
family business leaders.
Partner with the owners of international
family-owned powerhouses to drive
expansion into emerging markets. Get their crucial
insights on:
Navigating the cultural and regulatory landscapes of emerging markets.
Building efficient supply chains with the help of international suppliers and
manufacturers.
Leveraging advanced tech
to digitise operations, making your business agile
and scalable.
Adopting governance models that balance family control with professional management.
Module 1
Execution by Business Scorecard
Module 2
Digitalisation & AI
MODULE 3
Dynamic People Leadership
MODULE 4
Nurturing Family Legacy
MODULE 5
Self-Mastery & Transformation
MODULE 6
Product, Brand & GTM
MODULE 7
Strategic Wealth Management
MODULE 8
CXOs’ & Business Owners’ Insights
In Class
Turning Vision & Strategy into Actionable Scorecards
Driving Clarity & Accountability with RACI Framework
Connecting Rewards to Performance Metrics
Aligning Scorecards with Family & Business Objectives
Enhancing Governance through Structured Board Reviews
Integrating Scorecards into Daily Operations
Linking Scorecards to Financial Management
Continuous Process Improvement with PDCA Cycles
Out Class
In Class
Boosting Business with Digital Scorecards
Securing Organizations from Cyber Threats
Enhancing Collaboration & Productivity via Technology Platforms
Scaling Operations with Advanced Technologies
Leveraging AI for Growth & Innovation
Elevating Customer Experience with Digital Tools
Building Products and Services Using AI
Out Class
In Class
Creating Organisation Structure, Roles & KPIs
Planning Short and Long-Term Rewards
Designing & Executing Performance Management Systems
Building an Employee Value Proposition
Mapping and Implementing Succession Plans
Linking Performance to Increments & Incentives
Developing Talent for Business Growth
Out Class
In Class
Setting Rules for Joining Family Business
Ensuring Fair Wealth Distribution
Blending Traditions with Digital Innovation
Defining Remuneration and Lifestyle Guidelines
Resolving Conflicts with Structured Frameworks
Securing Legacy Through Philanthropy & Impact Investing
Establishing Family Constitution & Succession Plan
Creating Family Advisory Boards & Councils
Out Class
In Class
Understanding Behavior with Hogan & Heartstyles
Practicing Respect, Empathy & Active Listening
Leading with Custodianship & Stewardship
Gaining Self-Awareness Through 360° Feedback
Creating Psychological Safety & Positive Culture
Building Focus, Consistency & Discipline
Leveraging Strengths and Addressing Weaknesses
Out Class
In Class
Developing Products that Balance Legacy and Market Needs
Crafting Brand Stories that Reflect Family Values and Market Relevance
Launching Go-To-Market Plans that Leverage Family Business Strengths
Redesigning Pricing, Packaging & Positioning for Modern Markets
Professionalizing Marketing, Sales & Digital for Scalable Growth
Strengthening Channel & Distribution Networks Beyond Legacy Markets
Tracking GTM Impact through KPIs, Dashboards & Family Business Reviews
Out Class
In Class
Unlocking Wealth Vested in Business
Establishing Family Offices for Structured Governance
Aligning Wealth Strategies with Succession Goals
Preparing for IPOs and Strategic Investors
Diversifying Portfolios for Long-Term Resilience
Preserving Wealth Across Generations
Integrating Tax Planning and Risk Management
Out Class
In Class
Aligning CXO Contributions with Board Vision
Scaling with Systems, Processes & Governance
Creating Brand Equity, Legacy, and Societal Respect
Turning Risks Into Business Behemoths
Building a Team of Integrity & Accountability
Learning Profit & Talent Strategies from Conglomerates
Managing Large Projects for Sustainable Growth
Out Class
Stage 1:
Diagnose Core
Challenges
Stage 1:
Diagnose Core Challenges
Find the top 3 problems stopping you from growing to 10X
Do a strategic root-cause analysis using the Balanced Scorecard Framework to find core strategic, financial, & operational pain points within your organisation.
Identify change-levers during visits to leading industries relevant to your field & witness cutting-edge practices that can inspire innovation.
Apply the SCG Framework (success, consistency, and growth) to create a blueprint & lay the groundwork for a 10x growth strategy.
Stage 2:
Prescribe the
Solution
Stage 2:
Prescribe the Solution
Design a custom solution by integrating essential frameworks
Identify areas for digital innovation using GEAR—AI and technology maturity assessment.
Transition into a digital company with SHIFT - organization change management.
Measure progress & drive accountability with a performance management framework.
Prioritise inclusivity using a diversity and inclusivity framework.
Attract, retain, & nurture key resources with a talent management framework.
Minimise disruptions & ensure smooth execution with a conflict management framework.
Stage 3:
Execute the
Cure
Stage 3:
Execute the Cure
Get 1:1 support from seasoned experts & execute your vision
Get personalised support from family business veterans in 1:1 mentorship interventions to refine strategies, set clear milestones, & troubleshoot challenges during implementation.
Leverage technology as a core enabler of growth. Integrate AI, automation, and advanced digital tools to enhance business processes, improve decision-making, and unlock new revenue streams.
Transform chaos into sustainable growth by using the right tools
to streamline operations, manage
complexities, and make data-driven
decisions.
Drive smarter decisions with real-time centralised data to streamline operations, cut costs, enable smooth generational transitions, and boost cross-team collaboration.
Leverage GenAI to boost family business performance by automating key tasks, using data-driven insights for decisions, and delivering smart, AI-powered customer support.
Bridge the gap between strategy and operations by unifying key data to measure and manage your family business across learning, processes, customers, and finance.
Identify growth levers and drive 10x success using a proven framework that aligns strategy, operations, and finances for lasting growth and sustainable impact.
Cut through the noise—quickly figure out what’s wrong and fix it fast. Hone your decision-making skills and become a pro at business “firefighting”.
Know what makes your leadership team tick. Discover the personalities behind the performance and foster a thriving business culture.
Knowing what drives your people is key. Heartstyles Indicator offers a 360° view of behaviours to measure, manage, and shape a high-performance culture.
Learn to collaborate seamlessly with your family & team members across locations, ensuring operational efficiency and smooth communication.
Turn digital connections into real opportunities. Learn to generate leads and build a strong online reputation with expert guidance.
Build your digital storefront quickly and professionally, making your family business globally accessible.
Design visually captivating and persuasive presentations that help you effectively pitch ideas and secure clients.
Stay sharp & ahead of the game using AI for rapid insights, enabling your family business to make smart, data-backed decisions—fast.
Develop high-impact visuals and marketing materials, giving your family brand the modern edge it needs to stay competitive in the industry.
Drive smarter decisions with real-time centralised data to streamline operations, cut costs, enable smooth generational transitions, and boost cross-team collaboration.
Leverage GenAI to boost family business performance by automating key tasks, using data-driven insights for decisions, and delivering smart, AI-powered customer support.
Bridge the gap between strategy and operations by unifying key data to measure and manage your family business across learning, processes, customers, and finance.
Identify growth levers and drive 10x success using a proven framework that aligns strategy, operations, and finances for lasting growth and sustainable impact.
Cut through the noise—quickly figure out what’s wrong and fix it fast. Hone your decision- making skills and become a pro at business “firefighting”.
Know what makes your leadership team tick. Discover the personalities behind the performance and foster a thriving business culture.
Knowing what drives your people is key. Heartstyles Indicator offers a 360° view of behaviours to measure, manage, and shape a high-performance culture.
Learn to collaborate seamlessly with your family & team members across locations, ensuring operational efficiency and smooth communication.
Turn digital connections into real opportunities. Learn to generate leads and build a strong online reputation with expert guidance.
Build your digital storefront quickly and professionally, making your family business globally accessible.
Design visually captivating and persuasive presentations that help you effectively pitch ideas and secure clients.
Stay sharp & ahead of the game using AI for rapid insights, enabling your family business to make smart, data-backed decisions—fast.
Develop high-impact visuals and marketing materials, giving your family brand the modern edge it needs to stay competitive in the industry.
Gain real-world wisdom from expert practitioners— successful family business
owners,
board advisors, authors,
academicians & seasoned consultants with
extensive
experience.
Leverage the expertise of a prestigious panel of 10+ industry veterans, committed to guiding your business.
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Scaling Business with Sustainability
Enhancing Business Operations
Governance & Succession Planning
Unlocking Family Wealth
Effective People Management
Digitising your Business
Aligning Business & Family Objectives
Intergenerational Conflict Resolution
Tap into the expertise of a prestigious panel of
industry veterans, dedicated to
driving your business forward.
We evaluate your business needs and goals. This
initial step
ensures a tailored approach for your
success.
Identify core business challenges.
Define clear objectives.
Assess current operational strengths.
We design a custom curriculum for your family
business. Our
program adapts to your unique
challenges and aspirations.
Tailored learning modules.
Focus on family business dynamics.
Practical, real-world case studies.
We help you implement the strategies and solutions.
Our
experts guide you through practical application
for tangible
results.
Actionable strategy development.
Hands-on project guidance.
Continuous feedback and refinement.
We offer continuous support to maximize board impact.
Our
commitment extends beyond the program for
lasting success.
Regular advisory board sessions.
Access to expert network.
Sustained growth and development.
We evaluate your business needs and goals. This
initial step
ensures a tailored approach for your
success.
Identify Core Business Challenges.
Define Clear Objectives.
Assess Current Operational Strengths.
We design a custom curriculum for your family
business. Our
program adapts to your unique
challenges and aspirations.
Tailored learning modules.
Focus on family business dynamics.
Practical, real-world case studies.
We help you implement the strategies and solutions.
Our
experts guide you through practical application
for tangible
results.
Actionable strategy development.
Hands-on project guidance.
Continuous feedback and refinement.
We offer continuous support to maximize board impact.
Our
commitment extends beyond the program for
lasting success.
Regular advisory board sessions.
Access to expert network.
Sustained growth and development.
Tackle family businesses' unique interpersonal challenges by directly engaging with family members and trusted non-family executives in exclusive residencies. Unlock your family’s full potential through shared learning and build an unstoppable A-team.
01.
Complete the
Application
Online
01.
Complete the
Application Online
Applicants will need to fill out and submit an online application to be considered for the Masters’ Union PGP Rise: Owners and Promoters Management.
Here are the requirements:
Personal Details
Professional Details
Statement of Purpose (optional): As part of the application, you can submit an SOP of up to 500 words summarising your reasons & motivations for applying to this particular programme.
02.
Appear For an
Online
Interview
02.
Appear For an
Online Interview
About the Online Interview
If shortlisted, applicants will be invited for an online interview, which will help us get to know them better, and help them understand all aspects of PGP Rise: Owners and Promoters Management. The interview panel will consist of our eminent Masters from academia and the industry, as well as members of the core team.
03.
Admission
Decision
03.
Admission
Decision
Status of Evaluation
Once the Admissions Office receives feedback from the panel, the application will be re-evaluated and then presented to the Admissions Committee, which makes the final decision for each candidate. Applicants will be advised of the final decision on their application through an email.
The entire admissions process, from the Application Deadline, will take up to 4 weeks.
100%
Maximum merit-based programme fee received by a student.
90+
Scholarships available for the postgraduate batch.
100%
Loan coverage for the programme and hostel fees.